Thursday, February 1, 2018

Super Bowl and Real Estate Misconceptions

Readers who check in here regularly know that every once in a while I’m moved to relate Greenwich real estate matters to various hot issues that are claiming the popular imagination. Such topics used to be called “water cooler talk” (but that was before we all started carrying water bottles around all day). So despite the fact that we may not gather around water coolers anymore, this the odds are that the leading topic of conversation won’t be the State of the Union or the Binney Park dredging project (good news-- it's done and water is back in the pond).  

So, it’s all but inevitable—here are the Top 7 Things that Greenwich real estate and the Super Bowl have in common:
1. Both are Sunday-centric. Greenwich real estate and the Super Bowl make Sunday a major activity day (at least when the weather is nice).
2. Both do better when their ads are top-notch. The best Super Bowl ads will be replayed on Monday night news shows, but although our best Greenwich real estate ads won’t get that kind of attention, eye-catching ads sell.
3. Both rely on heads-up plays by top notch teams (had to say it!).
4. Both rely on marketing to draw a crowd.
5. Both have a definite banking connection (Sunday’s venue is U.S. Bank Stadium).
6. Both are (mostly) free to enjoy. Open houses and showings are free to the public—only in Minneapolis will admission be charged (and what a charge!).
7. Both are judged to be first rate when fumbles don’t happen.

Now you may be thinking that my Top 7 Things list is offered for no other reason than to try to get Super Bowl fans thinking about Greenwich real estate instead of the game itself. There may be an element of truth in that but I know, this Sunday, it's a useless try.  However, come Monday, it's Spring Season and time to think about the real estate market.

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